Dunkin Donuts offers understanding to pained Starbucks Decaff drinkers
Dunkin Donuts reaches out to disaffected Starbucks decaff drinkers and let's them know they can have what they want, when they want it. Brilliant.
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Comments (1)
Feb 12, 2009
Josephine McMullen said...
I thought the same thing. I'd like to know who've they hired to do their branding. Before, tasty-but-bad-for-you food. Mostly New England specific. Creepy kind of feel that those 24 hours places can sometimes have. I'd even say "blue collar" orientation (as opposed to New England Brahmin appeal). Now, upscale, hip, quality food (even healthy), served in a fast / easy manner, all across the country. Nicely done.
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